How Strong Is Your Strategy For Crime Prevention

July 7th, 2022

A National Retail Security Survey carried out in 2017 yielded some surprising results for retail establishments. What it found was that over 35% of total inventory shrink could be attributed to shoplifting, showing how important it is for today’s businesses to pay close attention to their crime prevention strategy. For smaller businesses, in particular, this level of inventory shrinkage can be devastating, and a simple but effective crime prevention strategy put in place can make a world of difference in these Chico, CA business’ success.


Tips For Stronger Shoplifting And Crime Prevention


Businesses of Chico, CA may be wondering where they should start in their crime prevention strategy. Perhaps they didn’t have a specific crime prevention strategy put into place before, and the thought of implementing one now could seem daunting or overwhelming. A few tips for creating a stronger shoplifting and crime prevention strategy are:


  • Use your employees on the front line – When it comes to shoplifting and crime prevention, your employees are your most valuable assets. Employees should be trained on specific shoplifting “tells”, and things they can look for to determine if a customer is meandering suspiciously or simply having a look around. Appointing an employee to greet customers near the entrance or wish them a good day by the exit is another great idea, as this employee will be able to keep their eyes and ears open for potential shoplifting situations. Your employees should also be taught exactly what to do should they encounter a shoplifting situation.


  • Use technology to your advantage – The security technologies available in Chico, CA today are unlike anything seen before. Remote monitoring, for instance, can allow business owners to keep tabs on their properties from anywhere in the world. In a retail setting, a business owner can check in with their retail business while at home, on vacation, or taking personal time doing anything at all. This allows them to not only keep watch for shoplifters but to make sure their employees are following the shoplifting protocols put into place.


  • Smart lighting – The lighting in your retail store also makes a huge difference in inventory shrinkage. Simply put, shoplifters do not wish to be caught, so they’re likely to sneak into darker or more secluded parts of a store to “stash” their goodies away before attempting to make their exit. Smart lighting allows you to control lighting in various areas of your property to ensure there are no dark spaces to use for hiding.


Keep Your Business Protected From Crime


Whether it’s shoplifting, burglaries, fraud, or any sort of crime, it’s important to keep your business protected. We know how devastating it can be for smaller businesses to suffer through just one instance of larger-scale crime, and how some of these businesses may never be able to fully recover at all. If you’re wondering what you can do to put an end to crime at your Chico, CA business, contact us to learn more today.

What Our Customers Say

"I had the Alibi system installed several years ago. It has functioned flawlessly. The image quality is exellent both night and day and in all weather conditions. I particularly like the replay (which can be set at various speeds) and zoom functions of the system. Tech support from Crimefreeliving has been excellent. I have received quick responses to questions, and timely home visits — as when I changed IP carriers and my Alibi system needed to be reset. I have recommended Crimefreeliving to several friends."


"As a small business owner here in Chico we definitely saw the need for video surveillance. After expressing our needs and concerns Tim did an excellent job getting us set up with the set up with the appropriate equipment. He really took the time to address our concerns in a very friendly, professional and knowledgeable manner. I highly recommend Tim for all of your business and residential video surveillance needs."

Ron H., Owner/Auto Doctor

"I have to say I love having my security cameras at my home. Tim Truby did a wonderful job of installing the five cameras. He is very neat and cleaned everything up after the installation. He explained to me how to operate the monitor, my phone and IPad. However, I have had to call Tim because I'm not tech savvy and forget what he has told me. He usually just helps me over the phone and then all is well. I'm 80 years old and enjoy the comfort of knowing I have these security cameras."


"Tim Truby designed and installed a 32 camera system for us here at the Butte County Mosquito and Vector Control District. We had received several other quotes from security system vendors, but Tim’s quote was the least expensive. Tim also installed the system quickly and has always been available when we needed him. We are very happy with our security camera system and we can highly recommend Tim Truby for all of your surveillance system needs."

D. Weseman, Butte County Mosquito and Vector Control District

Crime Free Living updated our old video system with a new 16 Channel HD Alibi Video Security System. The old system had been added onto by different installers which resulted in a cabling mess. There were cables that worked and cables that went nowhere. It was a mess. Tim sorted it all out and installed cameras that are very clear. He also installed a monitor for our cashiers to watch hidden areas, a monitor to watch the entry door, and a monitor that allows employees to watch the outside parking and gas pump area. All work was done on time and very professional! Will always recommend Tim and Crime Free Living.

S. AM PM Chico Arco Station

"I had Tim install an Alibi Video Security System at my residence and a couple business locations. The remote view option is invaluable to absentee owners or anyone who travels a lot. The clarity and quality of the cameras have allowed for viewing employee theft. The evidence provided from the HD video cameras was fantastic! Tim was professional and provided extra value from his law enforcement background."

J. Folsom Arco Station

"Tim, I want to thank you again for doing such a fantastic job on installing a wireless IP security camera system at our dream home. The extra time that you took to hide wires, and install a clean, professional system is much appreciated. I still can’t believe the clarity, quality, and ease of use of this new system. I wished that I would have met you before our original inferior system was installed by another company. Now, whether I am at home, or monitoring the system from around the world, I know that my home and family are safe and sound."

John M.

"In April of 2017, my husband and I made a phone call to Crime Free Living that turned out to be a smart and wise decision. Amazingly, in just a few hours, Tim installed four Dome Security Cameras, weatherproof enclosures, and hooked up into our home a 23" Full HD Widescreen Security Monitor. Even more than his professional expertise was the time spent with us in making sure that this system was working correctly and properly installed on our phones so that anywhere in our travels we can monitor our new home in Magalia."

Tieka and Don S.

"I have been using Crime Free Living for the last couple years ar work and at home and I really recommend this product. Tim is a very good service provider. If he can't figure it out, he's got good tech support with the system that he offers."

Gary D.

"I have known Tim for over 10 years. To date, Time with Crime Free Living has installed two separate surveillance systems for my company. With each system, Tim has listened to my needs and custom dsigned surveillance systems for my specific needs and within my budget. The equipment used is always state of the art, the workmanship is top notch, and Tim is the example of trustworthy. I would recommend him for any job."

Steve D., Down Range Indoor Training Center

images Certifications & Training

With 16 years of experience in law enforcement, Tim Truby, CEO, is fully certified in video surveillance and training.

  • Certified Advanced Crime Prevention Specialist
  • Academy Instructor Certification
  • California POST Certification in Specialized Surveillance Equipment
  • California POST Certification in Basic Crime Prevention
    • Advanced Crime Prevention through Environmental Design
    • Certified Alibi Security Dealer
    • Enhanced Risk and Threat Assessment (FEMA)
    • Incident Command System (100 & 200)
    • Certified Cognitech Video Forensic Investigator
    • Neighborhood Watch Toolkit Trainer
    • Computer Crimes/Investigations
    • Domestic Crisis for Crisis Negotiators