The Biggest Threats Facing Retail Businesses Today

November 8th, 2022

Being a business owner can be a freeing and exciting path to go down, but every business owner faces some risks. Chances are, your business is your biggest investment, so you’ll naturally prioritize keeping it protected. However, all too often, small to medium-sized businesses still fall victim to crimes that result in devastating consequences. For some smaller retail businesses, a single large scale burglary can be enough to put your business irreversibly underwater. 

There are many threats that face retail businesses in Chico, CA today, even though many retail business owners are only readily aware of a few of them. Unfortunately, some Chico, CA business owners only become aware of some threats after they fall victim to them, leaving them in a position where they wish they could turn back time. Learning more about the threats facing retail businesses today can help you to keep yourself better protected. 

The Top 4 Threats For Today’s Retail Businesses 

While there are many threats that today’s Chico, CA businesses may face, focusing on the top 4 will give you an excellent foundation for your security strategy. These top 4 threats for today’s retail businesses are: 

  1. Inventory theft – For retail businesses of the region, your inventory is your very lifeblood. It’s what you offer to the public, it’s what brings individuals into your store, and it’s how you make your money. Inventory theft in the form of small-time shoplifting or big-time burglaries can be devastating to retail businesses. Installing security cameras around your retail store can help you to keep a keen eye on where your inventory is going. 

  1. Digital theft – Next to your inventory, the second most valuable asset of your business is your digital data. Without digital security, customers won’t feel confident shopping with you, and digital criminals see online retail is the perfect target. Phishing scams can access payment information, a DDoS attack can send your servers crashing to the ground. Equip your retail business with professional cybersecurity protection to ensure you don’t fall victim to a crime. 

  1. Inventory damage – If a storm rolls through, you could be facing serious inventory damage. A flood can leave your entire retail floor ruined, leaks and mold growth can spread rapidly throughout your store, and an insect infestation can destroy everything you have in your establishment. Inventory damage can cause serious financial distress and may even put your retail establishment out of business. Protecting yourself with security cameras and an insurance policy is your best protection. You can use your footage as proof of inventory damage beyond your control with your insurance provider. 

  1. Customer injury fraud – In some instances, a customer may decide to fake a fall in order to obtain a slip and fall injury settlement. Security cameras around your store will capture the exact events of a fall on your footage, which may be used to ensure any claims are legitimate. 

Keep Your Business Protected 

With the right security measures in place, you can keep your retail business protected. To learn more about keeping your retail business safe, contact us today. 

What Our Customers Say

"I had the Alibi system installed several years ago. It has functioned flawlessly. The image quality is exellent both night and day and in all weather conditions. I particularly like the replay (which can be set at various speeds) and zoom functions of the system. Tech support from Crimefreeliving has been excellent. I have received quick responses to questions, and timely home visits — as when I changed IP carriers and my Alibi system needed to be reset. I have recommended Crimefreeliving to several friends."


"As a small business owner here in Chico we definitely saw the need for video surveillance. After expressing our needs and concerns Tim did an excellent job getting us set up with the set up with the appropriate equipment. He really took the time to address our concerns in a very friendly, professional and knowledgeable manner. I highly recommend Tim for all of your business and residential video surveillance needs."

Ron H., Owner/Auto Doctor

"I have to say I love having my security cameras at my home. Tim Truby did a wonderful job of installing the five cameras. He is very neat and cleaned everything up after the installation. He explained to me how to operate the monitor, my phone and IPad. However, I have had to call Tim because I'm not tech savvy and forget what he has told me. He usually just helps me over the phone and then all is well. I'm 80 years old and enjoy the comfort of knowing I have these security cameras."


"Tim Truby designed and installed a 32 camera system for us here at the Butte County Mosquito and Vector Control District. We had received several other quotes from security system vendors, but Tim’s quote was the least expensive. Tim also installed the system quickly and has always been available when we needed him. We are very happy with our security camera system and we can highly recommend Tim Truby for all of your surveillance system needs."

D. Weseman, Butte County Mosquito and Vector Control District

Crime Free Living updated our old video system with a new 16 Channel HD Alibi Video Security System. The old system had been added onto by different installers which resulted in a cabling mess. There were cables that worked and cables that went nowhere. It was a mess. Tim sorted it all out and installed cameras that are very clear. He also installed a monitor for our cashiers to watch hidden areas, a monitor to watch the entry door, and a monitor that allows employees to watch the outside parking and gas pump area. All work was done on time and very professional! Will always recommend Tim and Crime Free Living.

S. AM PM Chico Arco Station

"I had Tim install an Alibi Video Security System at my residence and a couple business locations. The remote view option is invaluable to absentee owners or anyone who travels a lot. The clarity and quality of the cameras have allowed for viewing employee theft. The evidence provided from the HD video cameras was fantastic! Tim was professional and provided extra value from his law enforcement background."

J. Folsom Arco Station

"Tim, I want to thank you again for doing such a fantastic job on installing a wireless IP security camera system at our dream home. The extra time that you took to hide wires, and install a clean, professional system is much appreciated. I still can’t believe the clarity, quality, and ease of use of this new system. I wished that I would have met you before our original inferior system was installed by another company. Now, whether I am at home, or monitoring the system from around the world, I know that my home and family are safe and sound."

John M.

"In April of 2017, my husband and I made a phone call to Crime Free Living that turned out to be a smart and wise decision. Amazingly, in just a few hours, Tim installed four Dome Security Cameras, weatherproof enclosures, and hooked up into our home a 23" Full HD Widescreen Security Monitor. Even more than his professional expertise was the time spent with us in making sure that this system was working correctly and properly installed on our phones so that anywhere in our travels we can monitor our new home in Magalia."

Tieka and Don S.

"I have been using Crime Free Living for the last couple years ar work and at home and I really recommend this product. Tim is a very good service provider. If he can't figure it out, he's got good tech support with the system that he offers."

Gary D.

"I have known Tim for over 10 years. To date, Time with Crime Free Living has installed two separate surveillance systems for my company. With each system, Tim has listened to my needs and custom dsigned surveillance systems for my specific needs and within my budget. The equipment used is always state of the art, the workmanship is top notch, and Tim is the example of trustworthy. I would recommend him for any job."

Steve D., Down Range Indoor Training Center

images Certifications & Training

With 16 years of experience in law enforcement, Tim Truby, CEO, is fully certified in video surveillance and training.

  • Certified Advanced Crime Prevention Specialist
  • Academy Instructor Certification
  • California POST Certification in Specialized Surveillance Equipment
  • California POST Certification in Basic Crime Prevention
    • Advanced Crime Prevention through Environmental Design
    • Certified Alibi Security Dealer
    • Enhanced Risk and Threat Assessment (FEMA)
    • Incident Command System (100 & 200)
    • Certified Cognitech Video Forensic Investigator
    • Neighborhood Watch Toolkit Trainer
    • Computer Crimes/Investigations
    • Domestic Crisis for Crisis Negotiators