Lower Retail Theft Crimes By Simply Installing PVMs

May 13th, 2021

It is somehow not uncommon to read of incidences of retailers in Chico, CA falling victims to organized retail theft crimes. In fact, data from the National Retail Federation reported that close to 90% of retailers across the United States experienced thefts in different forms costing millions and millions of dollars in losses. It is important to acknowledge that retail theft is slowly changing its dynamics. Some time back, retail robbers in Chico, CA had a taste for expensive electronics which they would then easily cash on by selling them at an overwhelmingly cheap price in the black market. Nowadays, simple and everyday necessities are becoming a favorite for retail robbers. Reason? Products such as baby formula and laundry soaps are ever in demand and they are much easier to steal.

Retailers in Chico, CA are faced with a hard dilemma on how they can offer their customers amazing shopping experience while not making it easy for their products to become a target of theft. Placing items behind locked sections might deter potential thieves. However, the downside of that approach it that it can diminish customers preference for the products. Electronic tags can also be subdued by using booster bags that can prevent them from triggering an alarm when being passed through checkpoints. Now that today's retail thieves are getting smarter as time passes, it is upon for Chico retail owners to come up with strategies that can deliver effective deterrence.

Though CCTV surveillance is often viewed as the near perfect security monitoring system for many retail shops, still they don't offer enough deterrence. Many times surveillance tapes are handed over to law enforcement officers; it is often too late since the perpetrators disappear long before any feasible action can be taken. For retail owners who may feel that hope is lost in the war against retail theft, there could be some good news on the way thanks to a new simple-to-install and easy-to-operate technology that is gaining popularity. Public View Monitors (PVMs) can make criminals to thoughtfully engage their thoughts and think twice about any crime they may be planning to commit. PVMs comprise of an integrated network of screens and cameras that make it ideally possible to follow every step made by a potential "would be" retail thief.

Public View Monitors stream high-quality real images which shoppers (including the thieves) within a retail space can see. People who have an intent of illegally taking an item out of a retail store in Chico, CA may show some guilt on their faces, and retail owners can use that simple psychological deterrent to prevent any possible item loss from a store. PVM systems work by silently telling the "would be" robbers that they are being watched and such factor can immensely reduce retail thefts by reasonable margins. Retail businesses in Chico, CA which have PVMs systems installations do report lower incidences of item thefts than stores without such installations. If you are serious about reducing item losses and crime within your retail space, you should utterly consider installing PVMs.

What Our Customers Say

"I had the Alibi system installed several years ago. It has functioned flawlessly. The image quality is exellent both night and day and in all weather conditions. I particularly like the replay (which can be set at various speeds) and zoom functions of the system. Tech support from Crimefreeliving has been excellent. I have received quick responses to questions, and timely home visits — as when I changed IP carriers and my Alibi system needed to be reset. I have recommended Crimefreeliving to several friends."


"As a small business owner here in Chico we definitely saw the need for video surveillance. After expressing our needs and concerns Tim did an excellent job getting us set up with the set up with the appropriate equipment. He really took the time to address our concerns in a very friendly, professional and knowledgeable manner. I highly recommend Tim for all of your business and residential video surveillance needs."

Ron H., Owner/Auto Doctor

"I have to say I love having my security cameras at my home. Tim Truby did a wonderful job of installing the five cameras. He is very neat and cleaned everything up after the installation. He explained to me how to operate the monitor, my phone and IPad. However, I have had to call Tim because I'm not tech savvy and forget what he has told me. He usually just helps me over the phone and then all is well. I'm 80 years old and enjoy the comfort of knowing I have these security cameras."


"Tim Truby designed and installed a 32 camera system for us here at the Butte County Mosquito and Vector Control District. We had received several other quotes from security system vendors, but Tim’s quote was the least expensive. Tim also installed the system quickly and has always been available when we needed him. We are very happy with our security camera system and we can highly recommend Tim Truby for all of your surveillance system needs."

D. Weseman, Butte County Mosquito and Vector Control District

Crime Free Living updated our old video system with a new 16 Channel HD Alibi Video Security System. The old system had been added onto by different installers which resulted in a cabling mess. There were cables that worked and cables that went nowhere. It was a mess. Tim sorted it all out and installed cameras that are very clear. He also installed a monitor for our cashiers to watch hidden areas, a monitor to watch the entry door, and a monitor that allows employees to watch the outside parking and gas pump area. All work was done on time and very professional! Will always recommend Tim and Crime Free Living.

S. AM PM Chico Arco Station

"I had Tim install an Alibi Video Security System at my residence and a couple business locations. The remote view option is invaluable to absentee owners or anyone who travels a lot. The clarity and quality of the cameras have allowed for viewing employee theft. The evidence provided from the HD video cameras was fantastic! Tim was professional and provided extra value from his law enforcement background."

J. Folsom Arco Station

"Tim, I want to thank you again for doing such a fantastic job on installing a wireless IP security camera system at our dream home. The extra time that you took to hide wires, and install a clean, professional system is much appreciated. I still can’t believe the clarity, quality, and ease of use of this new system. I wished that I would have met you before our original inferior system was installed by another company. Now, whether I am at home, or monitoring the system from around the world, I know that my home and family are safe and sound."

John M.

"In April of 2017, my husband and I made a phone call to Crime Free Living that turned out to be a smart and wise decision. Amazingly, in just a few hours, Tim installed four Dome Security Cameras, weatherproof enclosures, and hooked up into our home a 23" Full HD Widescreen Security Monitor. Even more than his professional expertise was the time spent with us in making sure that this system was working correctly and properly installed on our phones so that anywhere in our travels we can monitor our new home in Magalia."

Tieka and Don S.

"I have been using Crime Free Living for the last couple years ar work and at home and I really recommend this product. Tim is a very good service provider. If he can't figure it out, he's got good tech support with the system that he offers."

Gary D.

"I have known Tim for over 10 years. To date, Time with Crime Free Living has installed two separate surveillance systems for my company. With each system, Tim has listened to my needs and custom dsigned surveillance systems for my specific needs and within my budget. The equipment used is always state of the art, the workmanship is top notch, and Tim is the example of trustworthy. I would recommend him for any job."

Steve D., Down Range Indoor Training Center

images Certifications & Training

With 16 years of experience in law enforcement, Tim Truby, CEO, is fully certified in video surveillance and training.

  • Certified Advanced Crime Prevention Specialist
  • Academy Instructor Certification
  • California POST Certification in Specialized Surveillance Equipment
  • California POST Certification in Basic Crime Prevention
    • Advanced Crime Prevention through Environmental Design
    • Certified Alibi Security Dealer
    • Enhanced Risk and Threat Assessment (FEMA)
    • Incident Command System (100 & 200)
    • Certified Cognitech Video Forensic Investigator
    • Neighborhood Watch Toolkit Trainer
    • Computer Crimes/Investigations
    • Domestic Crisis for Crisis Negotiators