Artificial Intelligence Can Improve Security

January 13th, 2022

Artificial intelligence still seems like a far off concept for most businesses in Chico, CA, but while true AI that has thoughts and feelings is still far beyond us, an AI capable of making decisions based on the information and guidelines it’s been given is a reality we’re already starting to experience.

In fact, most businesses in Chico, CA already benefit from this type of artificial intelligence if they use the Internet at all. Algorithms are a special application of mathematics and software that allow computers to filter through huge amounts of data, and come up quickly with decisions, such as how to rank search results on a Google search. When applied to security, this type of AI can help improve safety and security in several different ways, including:

Theft Detection

Surveillance cameras in retail stores have now been with us for years. However, what a security camera cannot do is realize that it is witnessing a crime. It takes a human watching video surveillance to use years of experience to judge that shoplifting, for example, is occurring at a particular shelf or clothing rack.

AI, however, is now using data analytics to identify, tag and notify staff of theft. By analyzing the compiled data from security cameras that have caught shoplifters in the act, AI can remember and average out all the actions and movements that people make while attempting to shoplift. Thus, with the software itself “watching” security footage, when AI recognizes the movements of a shoplifter, it can now warn staff, rather than requiring staff to realize a theft has occurred, and consult the footage later to find out what happened and when.

Social Media Monitoring

Social media is too big for any one human, or group of humans, to quickly, efficiently evaluate and process. With people all over the world constantly creating posts, putting up photos, or making comments both appropriate and not, the only way a human can respond to inappropriate—or even criminal—content is by evaluating reports filed by other users.

AI, however, can monitor posts as they happen and make an immediate decision, or notify a human decision maker. Because AI doesn’t require sleep, doesn’t take breaks, and can read and process data millions of times faster than a human, it can quickly act on social media content for much faster response times.

Facial Recognition

This is another important function, especially in investigation and surveillance. Currently, if a suspect or person of interest is known to have been in an area, humans must manually view security camera footage and rely on their own eyes and memory to spot a person they are trying to track.

AI, however, is getting better and faster at performing this same task much more quickly. Given that AI can efficiently go over security camera footage, social media footage, and even secondary sources such as traffic cameras, ATM cameras, and even dashboard cam footage if it's online and available, AI can much more quickly identify and track the movements of people it has recognized and “tagged.”

AI is now becoming an important tool for security in Chico, CA. Where humans still need a lot of time to evaluate information before reaching a decision, a correctly trained AI can perform the same task in a fraction of the time.

What Our Customers Say

"I had the Alibi system installed several years ago. It has functioned flawlessly. The image quality is exellent both night and day and in all weather conditions. I particularly like the replay (which can be set at various speeds) and zoom functions of the system. Tech support from Crimefreeliving has been excellent. I have received quick responses to questions, and timely home visits — as when I changed IP carriers and my Alibi system needed to be reset. I have recommended Crimefreeliving to several friends."


"As a small business owner here in Chico we definitely saw the need for video surveillance. After expressing our needs and concerns Tim did an excellent job getting us set up with the set up with the appropriate equipment. He really took the time to address our concerns in a very friendly, professional and knowledgeable manner. I highly recommend Tim for all of your business and residential video surveillance needs."

Ron H., Owner/Auto Doctor

"I have to say I love having my security cameras at my home. Tim Truby did a wonderful job of installing the five cameras. He is very neat and cleaned everything up after the installation. He explained to me how to operate the monitor, my phone and IPad. However, I have had to call Tim because I'm not tech savvy and forget what he has told me. He usually just helps me over the phone and then all is well. I'm 80 years old and enjoy the comfort of knowing I have these security cameras."


"Tim Truby designed and installed a 32 camera system for us here at the Butte County Mosquito and Vector Control District. We had received several other quotes from security system vendors, but Tim’s quote was the least expensive. Tim also installed the system quickly and has always been available when we needed him. We are very happy with our security camera system and we can highly recommend Tim Truby for all of your surveillance system needs."

D. Weseman, Butte County Mosquito and Vector Control District

Crime Free Living updated our old video system with a new 16 Channel HD Alibi Video Security System. The old system had been added onto by different installers which resulted in a cabling mess. There were cables that worked and cables that went nowhere. It was a mess. Tim sorted it all out and installed cameras that are very clear. He also installed a monitor for our cashiers to watch hidden areas, a monitor to watch the entry door, and a monitor that allows employees to watch the outside parking and gas pump area. All work was done on time and very professional! Will always recommend Tim and Crime Free Living.

S. AM PM Chico Arco Station

"I had Tim install an Alibi Video Security System at my residence and a couple business locations. The remote view option is invaluable to absentee owners or anyone who travels a lot. The clarity and quality of the cameras have allowed for viewing employee theft. The evidence provided from the HD video cameras was fantastic! Tim was professional and provided extra value from his law enforcement background."

J. Folsom Arco Station

"Tim, I want to thank you again for doing such a fantastic job on installing a wireless IP security camera system at our dream home. The extra time that you took to hide wires, and install a clean, professional system is much appreciated. I still can’t believe the clarity, quality, and ease of use of this new system. I wished that I would have met you before our original inferior system was installed by another company. Now, whether I am at home, or monitoring the system from around the world, I know that my home and family are safe and sound."

John M.

"In April of 2017, my husband and I made a phone call to Crime Free Living that turned out to be a smart and wise decision. Amazingly, in just a few hours, Tim installed four Dome Security Cameras, weatherproof enclosures, and hooked up into our home a 23" Full HD Widescreen Security Monitor. Even more than his professional expertise was the time spent with us in making sure that this system was working correctly and properly installed on our phones so that anywhere in our travels we can monitor our new home in Magalia."

Tieka and Don S.

"I have been using Crime Free Living for the last couple years ar work and at home and I really recommend this product. Tim is a very good service provider. If he can't figure it out, he's got good tech support with the system that he offers."

Gary D.

"I have known Tim for over 10 years. To date, Time with Crime Free Living has installed two separate surveillance systems for my company. With each system, Tim has listened to my needs and custom dsigned surveillance systems for my specific needs and within my budget. The equipment used is always state of the art, the workmanship is top notch, and Tim is the example of trustworthy. I would recommend him for any job."

Steve D., Down Range Indoor Training Center

images Certifications & Training

With 16 years of experience in law enforcement, Tim Truby, CEO, is fully certified in video surveillance and training.

  • Certified Advanced Crime Prevention Specialist
  • Academy Instructor Certification
  • California POST Certification in Specialized Surveillance Equipment
  • California POST Certification in Basic Crime Prevention
    • Advanced Crime Prevention through Environmental Design
    • Certified Alibi Security Dealer
    • Enhanced Risk and Threat Assessment (FEMA)
    • Incident Command System (100 & 200)
    • Certified Cognitech Video Forensic Investigator
    • Neighborhood Watch Toolkit Trainer
    • Computer Crimes/Investigations
    • Domestic Crisis for Crisis Negotiators